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Notes for getting found and getting leads.

Quick notes on what works, what breaks, and how to make it easier for customers to find you and reach out.

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Shopify Without App Bloat
Monday, March 30, 2026

Shopify Without App Bloat

A clean Shopify store is not about avoiding apps. It is about using the right tool in the right place, keeping the core theme clean, and protecting the upgrade path as the store grows.

Shopify Leads Ecommerce
Tuesday, March 24, 2026

Why Shopify Works for Small Business

Shopify became the go-to platform for small business ecommerce for practical reasons. Here is what actually matters, and what to watch out for.