Simple pricing. Lead follow-up handled.
Conversion focused build: $997. Monthly plans from $197. I build you a free homepage prototype first, so you know exactly what you’re getting before you spend a dollar.
Managed lead follow-up included
Handled by Top Web Works
Lead capture, chat, instant email notification, and automated email follow-up at every tier. Grow and above add customer SMS follow-up.
Since 1987
Design, dev, and direct marketing
30+ years of learning what actually converts, built on the latest tech for speed, SEO, and mobile.
No contract
Month-to-month, cancel anytime
Stay because it's working, not because you're locked in.
The build
I build your preview first. Free.
I start with a free homepage prototype built around your business: your services, your market, your customers. Once the direction feels right, a 50% deposit starts the build. I build the full site, connect every form and chat to your TWW CRM, and set up the follow-up system I maintain. The remaining balance is due at launch, and your monthly plan starts the following month.
- 1
Free Preview
I build a homepage prototype first, so you see the direction before paying.
- 2
50% Deposit
Approve it, pay half, and the full build begins.
- 3
Balance at Launch
Pay the rest when your site is live and ready.
Conversion focused build
$997
50% to start, balance at launch, monthly plan starts the following month
- Core pages planned around your business, with more pages and features quoted when you need them
- Mobile-ready, so it looks sharp on every screen
- Every lead captured, so no inquiry slips through while you're on the job
- TWW CRM configured, with follow-up live and tested before launch
- Email notifications the moment a lead comes in
- Thank-you flow so customers know their message landed
- Traffic source tracking that shows which channels send you leads
- Domain connected, with your first month of hosting and maintenance included
- Speed and pre-launch check, so your site loads fast and works before it goes live
- SEO, AEO, and GEO: titles, headings, local wording, and structured data so Google and AI tools can find and recommend you
Starting month two
Choose how fast you want to grow.
Every plan keeps your site live, maintained, and catching leads. Launch puts every form and chat in one pipeline, emails you the moment a lead comes in, and follows up by email automatically. Grow adds text follow-up within minutes for leads who opt in, plus one inbox on your phone for every text, email, and chat. Your call number stays the same. Dominate adds ads, content, and a monthly strategy call. Start where you are, upgrade when you’re ready, no contracts.
Launch
$197/mo
Stop losing leads
Your site is live, maintained, and working while you're on the job. Every form, chat, and inquiry is captured, tracked, and followed up automatically by email, so nothing slips through while you're busy running your business.
- Site hosted and maintained
- Live chat, with messages routed to your inbox
- Contact form, with every submission captured and tracked
- Pipeline that keeps all your leads in one place
- Instant email notification the moment a lead comes in
- Automated confirmation email sent to every lead
- Automated email follow-up that keeps leads warm without you chasing them
Grow
$397/mo
Turn leads into customers
Everything in Launch, plus text follow-up so opted-in web leads hear from your business within minutes, review requests after every job to build your reputation, and social content that keeps you visible every month. Your existing call number stays unchanged.
- Instant SMS confirmation so new web leads know their message landed
- Automated SMS follow-up within minutes
- Dedicated business texting number that keeps messages and replies with your business
- Booking or estimate requests built into your follow-up, your choice
- Review requests sent after every job
- Social content 2x/month on Facebook and Instagram
- Google Business posts that keep your profile active
- Monthly email to your customer list
Dominate
$797/mo
Outpace your competition
Everything in Grow, plus managed Google and Meta ad campaigns to bring in new customers, a monthly landing page and blog post to build your search rankings over time, and a monthly strategy call to review what's working.
- Google and Meta ad campaigns, managed and optimized every month
- Monthly campaign landing page built around your best offer
- Monthly blog post to build local search rankings over time
- Social content 4x/month on Facebook and Instagram
- Email campaigns to your full customer list to bring past customers back
- Local SEO rankings tracked and reviewed monthly
- Monthly performance report + strategy call
Hosting included
Your site is hosted and maintained as part of every monthly plan, with no separate hosting bill. Shopify stores are the one exception: Shopify requires store owners to hold their own account and pay Shopify directly (~$29/mo billed annually). Setup, design, and ongoing maintenance are still handled by Top Web Works.
Changes and custom work
Small edits, like a wording tweak, a new photo, or a quick update, are handled as part of your plan at no extra charge. If something bigger comes up, like a new page, a redesign, or a new feature, I'll scope it, give you a number in writing, and nothing moves until you say so. You're never billed for something you didn't approve.
Ad spend
Ad spend is a fixed monthly budget, agreed upfront, with no surprise overages. Most clients start at $150 to $300/month and scale up as leads come in. You pay Google or Meta directly. Budget goes further in smaller markets, since major US cities cost more per lead. Every lead is tracked back to its source.
SMS & email usage
Every plan covers lead notifications, confirmations, and automated email follow-up. Grow and Dominate include up to 1,000 SMS and 500 emails per month for follow-up, appointment reminders, review requests, and customer list emails. If your customer list is larger or usage goes over, the extra is billed at cost with no markup. Most clients stay within the included amount.
Top Web Works handles your website, lead capture, and follow-up as part of your service plan, with no separate software subscription required. Any applicable taxes, pass-through costs, or messaging overages are itemized separately and noted in advance. Results depend on your market, offer, ad budget, and other factors outside our control. Top Web Works does not guarantee specific outcomes including leads, traffic, rankings, or revenue. Individual results will vary.
How I compare
The work of a small marketing team.
Most small businesses need a site, a lead system, and someone reliable to keep it all running after launch. I build it, maintain it, and handle the follow-up, with no account managers, no contracts, and no disappearing after launch. You work with Brett directly from day one.
The follow-up system runs on planned workflows: SMS, email, and sequences that trigger based on what each lead actually did, not AI bots guessing what to say. Every message was written to convert, not just to make contact. That keeps your lead quality high, your costs predictable, and your ROI focused on booked jobs, not just activity.
Questions before you start.
See how the free homepage prototype works →What does the $997 build include?
Core pages planned around your business, a mobile-ready design, TWW CRM lead capture set up and tested, email notifications, a thank-you flow, traffic source tracking, a speed check, SEO, AEO, and GEO setup, and your first month of hosting and maintenance.
What do the monthly plans include?
Launch, $197 a month, covers hosting, maintenance, chat, lead capture, and email follow-up. Grow, $397, adds text follow-up, booking or estimate requests, review requests, and social and Google Business posts. Dominate, $797, adds hand-managed Google and Meta ads, landing pages, and blog posts.
Is there a contract?
No. Monthly plans are month to month, and you can cancel anytime. Your first month is included with the build, and your plan starts the following month.
Are there any extra costs?
Ad spend is paid directly to Google or Meta. Shopify stores need their own Shopify account. Bigger features or new pages are quoted in writing before any work starts, and texts or emails over the included amounts are billed at cost.
Why does Top Web Works cost less than an agency?
Brett designs and builds every site from his own design systems, with no handoff between a designer and a developer. That takes about half the time, and one plan covers what agencies often bill separately.
Brett Snyder, Top Web Works
Elizabeth B.
Google review
Top Web Works is run by one of the most innovative, capable web designers I have ever worked with. The fresh thinking brought to planning creates a better end product.
Brad R.
Google review
Brett was so great to work with. He totally transformed my website. It looks amazing. He really enjoys the process and that's what makes working with him so great.
Shaun R.
Head of Business Development · 2025
His technical skills were invaluable in quickly launching many high-impact marketing campaigns that ultimately resulted in strong conversions and revenue. He is a talented developer and a great collaborator. I highly recommend Brett!
Christina T.
Sr. Graphic Designer, Imagine Learning · 2025
I recently worked closely with Brett on several projects, including the early stages of a large Shopify website redesign. … Brett is incredibly dependable and responsive. … He never held up a project and consistently finished his part on time, which made a huge difference in keeping our work on track.