Designer & Developer
AMW Hardscape Solutions
A full marketing site for a licensed Arizona hardscape contractor — homepage-first conversion strategy, automated lead follow-up, and SEO-focused service pages and blog.
AMW Hardscape Solutions is a licensed hardscape contractor serving San Tan Valley, Queen Creek, Gilbert, Mesa, Chandler, and Apache Junction. The build strategy: homepage-first conversion. Most visitors should be able to call or request an estimate without ever leaving. Supporting pages cover SEO and deeper research, but the homepage closes. Built custom on Next.js. No theme ceiling on features or page speed.
Services land near the top of the page: paver installation, concrete work, driveways, decorative rock, artificial turf, and custom outdoor living. Each card opens a modal with full service detail. No separate page needed. Mid-page, a trust section covers licensing, bonded status, crew credentials, and Google review signals. Below that: a filterable project gallery, nine full Google reviews, and a four-step process section.
Both CTAs above the fold scroll directly to the estimate form. No new tab, no redirect. The form section includes direct phone and text options alongside a short "what happens next" breakdown for visitors on the fence. Every submission goes into a full-service lead system on the backend. Pipeline tracking and crafted SMS and email sequences run automatically. Cookie consent, GTM-gated analytics, LocalBusiness schema, and a dynamic sitemap ship with the site. Fast load, automatic follow-up. Built as a marketing system, not a website.
The blog is built in and ready for SEO content. Push an MDX file to GitHub, it goes live. No CMS dashboard, no deploy step.
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